Keywords retailing, corporate social responsibility, ethics, brand image. Retail salespeople need guidelines on ethical issues. Ethical issues in qualitative research sage publications. The ethical aspects of retailing s relationships with its various constituencies in society is a relatively unexplored field. Ethical issues in the retail industry include misleading advertisements, deceptive promotions, product misrepresentation, baitandswitch, tax fraud, treatment of customers, honoring warranties, diversity of employees, discrimination, loyalty to and treatment of employees, employment of disabled persons, working conditions, bribes to secure contracts, outsourcing labor issues including child. Retailers have realized the advantages of reflecting an ethical sense in business operations. If you own a clothing store, how the clothing is made, where it comes from and even how it is advertised may present ethical issues that can either attract or repel customers. What solutions can be put in place to address the ethical issues of this domination. Aug 22, 2009 other ethical issues result in subjects as retailing decisions, direct marketing, supply and channel management. Although being customer focused is an absolute credo for most retailers, customers want and needs can and often do conflict with societys longterm interest. Dec 01, 2000 thus tensions exist between rights and freedoms, on the one hand, and abuses of freedoms, provoking calls for regulation, on the other. Pricing constraints horizontal price fixing this occurs when a group of competing retailers or other channel members, i. Characteristics and values associated with ethical behavior decision making.
Some of them have to do with external forces such as the. Ethical and legal issues in retailing retail management. Although its handling of different ethical situations has not always been lauded, cocacola has generally responded by seeking to improve its detection and compliance systems. Ethical issues in ecommerce on the basis of online retailing.
Focus on the customer dealing with ethical issues awareness of ethical issues moral philosophy,intentions and behavior the organizational environment company ethics programs social responsibility costfree activities legally mandated activities policy influenced activities group imposed. Uniqlo strives for higher sustainability model after controversy. The organizational environment plays a major role in the kind of. The ethics of tobacco advertising and advertising bans. Stakeholder theory can take different forms donaldson and preston, 1995, and. The retail industry is the first link in the distribution chain, from the customers point of view. Three of the biggest issues with retail your business. Ethical issues that can affect retail industry marketing essay. How retailers can make ethical use of customer data huffpost.
Introduction to ethics in the world today, we are in the throes of a giant ethical leap that is essentially embracing all of humankind donahue, 1996, p. Being ethical is very important in todays business world. A scale development and validation from the consumers perspective sergio rom. Ethical issues in retailing integrity morality scribd.
Ethics in retailing perceptions of management and sales personnel. They choose clothing to reflect their values and ethics, and well. These findings relating to ethical issues in terms of protecting the ne as well as local. This report talks about whether ethics help to increase sales or not. Parties involved in marketing transactions have a set of expectations about how the business relationships will take shape and how various transactions need to be conducted. Request pdf on jan 1, 2014, rosemary varley and others published legal and ethical issues in retailing find, read and cite all the research you need on. It is therefore vital for retailers to act in an ethical manner because they affect the lives of many people.
Introduction to retailing functions of retailing types of retailing forms of retailing based on ownership. Written policy that specifies what is ethical and unethical behavior. Miller center for retailing education and research page 1 ethical issues in china retailing 4. The ethics of tobacco advertising and advertising bans simon chapman university department of community medicine, westmead hospital, westmead, nsw, australia in this chapter, i will examine the main ethical parameters of the arguments pertaining to the alleged right to advertise tobacco products and those maintaining that it should be banned. Ethical issues in marketing arise from the conflicts and lack of agreement on particular issues. While ecommerce has witnessed exten sive growth in recent years, so has consumers concerns regarding ethical issues surrounding online shopping. For more morgan stanley research on consumer attitudes toward ethical retailing, as well their responses toward specific retail brands, ask your morgan stanley representative or financial advisor for the full report, ethical retailingdo consumers care. For many people, clothing does more than cover the body and provide warmth. This paper contends that, despite the dominance of the marketing. Ethical issues have become a very important aspect when evaluating the success of a business. Fair trade initiatives, green retailing, nonanimal tested products. The biggest threat to any small, independent retailer is a lack of customers. Ethical issues in retailing free download as powerpoint presentation. The rapid spread of ecommerce has created tremendous opportunities for economic efficiency and customer choice.
This chapter places retailing in a wider context by addressing four questions. Retailing in india influencing factors present indian retail scenario. Show full abstract role of online marketing, online retailing, online retailer. Retail theories wheel of retailing retail life cycle. Each marketing concept has its own ethical issues, which we will discuss in. Notes on the concept of ethics in retailing explained. The vast majority of earlier research on this area is conceptual. A measure of ethics termed ethical behavior eb is postulated and tested across the moral philosophy types of managers. Mar 08, 2017 in 2016, when uniqlo was cited for such abusive practices as excessive overtime, low pay, dangerous working conditions and oppressive management, the brands reputation as an ethical producer was seriously damaged. Major ethical issues in conducting research informed consent informed consent is the major ethical issue in conducting research.
Focusing on confectionery retailing and merchandising, the study sought to establish the extent of csr activities and the motivations for companies to act as they do. The guidelines should be formulated and clearly communicated to help salespeople deal effectively with the. For retailers they can have explicit code of ethics or implicit code of ethics. Qualitative researchers do not have clear standards governing their activities. Yet it is a fertile source of practical dilemmas, which are here explored. What are the major ethical issues in conducting research. Unless you have people coming through your door, you wont turn a profit.
In the second part of this study, ecommerce and important issues related to consumers privacy protection in ecommerce and other ethical issues in online retailing are analyzed. Retailers should consider the benefits of the company, society, and consumers. Ethical problems like security, privacy, reliability and non deception on internet are core issues that limit the growth of online retailing. Dec 01, 2000 alongside such advances in technology, however, have come accusations that some aspects of marketing and marketing research raise ethical issues. Several ethical issues in retailing are then examined to demonstrate the benefits that accrue from applying a stakeholder approach. Legal and ethical issues in retailing request pdf researchgate. The company has dealt with a number of these issues, some via private settlements and some via court battles, while others remain unresolved. Beyond that, however, there are other issues retailers face. Ethical issues related to retailing decisions eventuate in areas such as buying, product assortment, pricing, selling, forward buying and slotting allowances. Ethical concerns in retailing can be presented using a stakeholder framework. More female consumers viewed ethics as very or somewhat important.
Ethical issues in qualitative research 51 focus your reading researchers are responsible for ensuring that participants are not harmed, privacy is maintained, and the participants have provided informed consent. Those engaged in the use of new marketing and research methods therefore need to be aware of any potential public concerns and be seen to adhere rigorously to ethical practice. May 11, 2015 how retailers can make ethical use of customer data 03112015 05. The findings suggest that certain managers, classified as rule deontologists, appear to rank higher on the eb scale than any other philosophy type tested. Miller center for retailing education and research page 7 benefits of good guanxi fan, 2002 right guanxi could bring a wide range of benefits. In this research, a scale which is developed by roman 2007 about the ethics of online retailers. When choosing among apparel retailers, 51% of respondents said that ethical credentials were somewhat or very important, compared to just % who said they were somewhat unimportant or not at all important. Despite this market orientation, recent years have witnessed growth in forms of retailing that claim a higher moral position. It is suggested that such a framework offers a broader perspective, and in particular that rising concern for ethical issues in retailing is better articulated through such a framework. Real world examples of retailers who practice ethical retailing are also given in this report to justify the findings and ideas. Describes a study investigating the motivations of food retailers to engage in corporate socially responsible csr activities. Bba retail management pdf notes, ebook free download.
Ethical retailing and consumerism research morgan stanley. List of topics covered in bba retail management pdf notes and ebook. The ethical behavior of retail managers springerlink. Now, with its 2017 sustainability report, the japanese fast fashion maker will again attempt to market itself as a positive steward. What are your thoughts on the woolworths vs coles domination of the supermarkets. Miller center for retailing education and research page 4. Issues about ethics in retailing issues in retailing are divided into two broad categories viz. Development and validation from the consumers perspective. Legal and ethical behavior in retailing ethical behavior buying merchandise selling merchandise retailer employee relationship 8.
276 809 1510 412 1580 390 947 1262 449 413 497 722 244 286 1300 1179 1431 775 610 1168 874 1656 1598 1352 1365 1400 35 74 1225 780 390